Category: advertising...

understanding advertising for what it is; noticing how your hunger for possessions diminishes as you watch less TV and read fewer magazines
word of mouth was the earliest advertising
Advertising is the fine art of making you think you have longed for something all your life that you never heard of before.
Advertising is selling Twinkies to adults. (Donald R. Vance)
advertising comes from advert (v.) from French avertir and Latin advertere 'to turn the attention of oneself to' or 'to call attention'
Advertising's humble beginnings were simple tradesmen's signs.
Most people think that advertising is intended to sell goods. Good advertising, however, conceals this purpose and works rather to inspire a desire to buy.
Advertisers buy time in broadcast media and space in print and other media.
soft-sell advertising is also called institutional or image advertising and is designed to create goodwill
a commercial pod is a group of TV or radio ads bunched together in a two-minute segment
a logo originally was a word or name set as a single piece of type or on a single metal plate
branded entertainment is the insertion of a product such as a bottle of Pepsi or a bag of McDonald's food (with its name visible), etc., within a film or TV program so it does not appear to be advertising
For decades, a two-column ad in the upper right corner of page three of the New York Times has been placed by Tiffany & Co.
a gutter is the blank space between facing pages
Publicity is not advertising; publicity is a technique in which information from an outside source is used by the media.
the top ad-spending categories are: cars, drugs/pharmaceuticals, movies
best advertising colors: black on yellow, black on white, yellow on black, white on black, dark blue on white, white on dark blue, dark blue on yellow, yellow on dark blue, dark green on white, white on dark green, brown on white, white on brown, brown on yellow, red on white, white on red, red on yellow, yellow on red

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